In 2010, the Upper Minnesota Valley Regional Development Commission sent surveys to new residents of rural towns in west central Minnesota to find out why they’d moved there. The top five reasons: a desire for a simpler life, safety and security, affordable housing, outdoor recreation, and, for those with children, locating a quality school. 

Hallock has all these qualities. But there’s something else about the town that residents cite again and again: the spirit of entrepreneurship.”

The Growler, October 2018